Unicorns are mythical creatures which have a large, spirally, pointy horn mounted to their forehead. Popular culture - predominantly little girls and pagans - have long since had a fascination with these creatures who are purported to have special healing powers and are symbols of grace and beauty.
Legend also suggests that only virgins can catch unicorns which, in this age of sin, perhaps explains why sightings are very scarce.
In short, Unicorns are rare, special creatures that are difficult to catch.
Drawing back to the Digital Advertising Industry which sometimes thrives on mythology, legend and magic, the notion of 'Unicorn' has been adopted into its lingo as a rare and special person who simply must be snared and put immediately to work dreaming up the next wearable tech idea to promote mouthwash and, in the process, make the world a better place.
