|Have you seen @lostbag|
So, I went on a business trip and Lufthansa lost my bag on the return leg. After a painful journey back home and trying to get into my house (my bag had my keys and my wife was away) I began the process of trying to get my bag back. After a few weeks of unsuccessful bag finding I realised that I was in a Kafka'esque world of bizarre bureaucracy where no one knew anything and nothing made sense.
Living in the 21st Century with social networking and Apps, I realised I could challenge the status quo. I was an empowered consumer! Their inefficient call centres and surly staff could do nothing to stop what was to become the greatest social media campaign the airline industry had witnessed since that guy made a song about an airline which broke his guitar and went, like, totally viral on YouTube.
119 tweets and about two months later I had 10 followers. Sadly, my @LufthansaBad campaign never went viral and MY BAG IS STILL LOST AND THEY STILL HAVEN'T GIVEN ME MONEY BACK FOR IT!!!!!